Oreo Trust The Twist

We designed a cube that plays Oreo's Trust The Twist game — splitting the cookie to introduce the campaign to consumers inside the content.

We designed a cube that plays Oreo's fun Trust The Twist game to introduce it to consumers. The Oreo splits in two, and whoever gets the cream side wins. We integrated into many creators targeting upper Gen Z. That interactive approach turned the brand experience into a playful activity inside the video.