Bertolli zeytinyağını 41 haftalık yemeğe yerleştirdi ve 12 haftada 24.6M Completed View elde etti.
38 yemek içerik üreticisinde Akdeniz mutfağı sprinti — Bertolli şişesi tezgâhta, malzeme turunun tamamında; yakın plan değil, sahnenin parçası.
Be on the counter when the home cook reaches for the oil. Not before, not after.
Bertolli wanted the bottle to feel like the cook’s bottle — present in the kitchen for the recipe, not flagged in a sponsor slate at the start. The team briefed us on a quarter of cooking content with European recipe shapes: braises, slow sauces, sheet-pan dinners.
We agreed on 41 episodes across 38 creators, ranging from 240k-subscriber dinner channels to a single eight-million-subscriber pasta show.
On the counter, label out, in the wide. Always in the wide.
The cube — in this case a render of the 500ml Bertolli bottle — was placed in the establishing shot and in the cook’s working space for the ingredient walkthrough. It never blocked the food. It never lived in a close-up by itself.
Across 12 weeks the campaign earned 24.6M Completed Views — the metric is binding under CPCV; the brand pays only for a person who watched the placement segment through. The completion rate on the placement scene held above the channel average; the placement was inside the cook, not adjacent to it.
“The bottle showed up the way our home cooks would actually leave it on the counter. That's the thing — it stopped looking like marketing.”
Food is the easiest category to place into and the hardest to place into well — the audience is paying attention to the cook’s hands. We trade volume of placements for fit; 41 episodes is restrained for a quarter on a creator network this size, and the work shows that restraint.
If you’re a pantry brand and you want this kind of presence: bring us a season of recipes you’d like to belong to, not a quarter of impressions you’d like to chase.