Black Friday 2026 · Research report
On Black Friday, what does each creator's audience plan to buy, and where?
We asked the audiences of 96 creators: which categories do you expect Black Friday deals in, and what will you buy, and where?
What's in the report?
- Which audience sits in which category?
- Which content and creators stand out?
- Which brands are preferred, in which categories?
- How can these insights shape your campaign plan?
Start your Black Friday plan here.
Shopping plans, brand preferences and the creators who stand out, in one report. Fill in the form and we will email it to you.