Everything you want to know about in-scene

AdCubes is an in-scene advertising platform that integrates brands' 3D creatives into content creators' videos as part of the video itself. The ad goes directly inside the content.

These 3D creatives — we call them Cubes — can sit on a table, enter the scene at a moment relevant to what is being discussed, or become part of the content. The ad stops being something that interrupts the flow. The brand becomes visible inside content the viewer already chose to watch.

On the measurement side, campaigns run on a CPCV (cost per completed view) model. Brands are charged based on views of that specific sequence.

The result is an uninterrupted viewing experience for the audience, sustainable revenue for the creator, and permanent, measurable, context-appropriate visibility inside the content for the brand.

In-scene advertising is the integration of a brand's 3D creative directly into content without interrupting the video's flow. The ad appears as a natural part of the scene rather than as a separate block that stops the video, the way pre-roll or mid-roll does. It does not break the viewing experience, cannot be skipped, and is unaffected by ad blockers.

AdCubes applies this model with 3D Cube creatives placed into content. Viewers never wait through an ad, count down seconds to get back to the content, or skip anything. They keep watching the video they came for while the brand gains visibility in a way that fits the context of the content.

This is what makes in-scene advertising the format audiences prefer most: instead of demanding attention, it respects the choice to watch.

A Cube is the 3D brand or product creative AdCubes places into the scene of a creator's video. It represents the brand's product, packaging, or visual world, and is positioned inside the scene as though it belongs to that content. Every Cube is designed to the brand's brief and to the category and audience of the content it appears in.

AdCubes is a platform where publishers upload the videos they regularly produce before publishing them on YouTube, ensuring a continuous stream of new content. Publishers do not need to create videos specifically for a brand. Videos produced daily across various categories are analyzed for potential Cube placements.

1. 01

   Campaign setup

   The view target, audience, category, and creative expectations are defined.

2. 02

   Cube production

   The Cube concept and its 3D creative are prepared from the brand brief and submitted for approval.

3. 03

   Matching

   The approved creative is matched against the videos publishers have uploaded, to content that fits the campaign criteria.

4. 04

   Integration

   Scenes are scanned to work out where the product would sit naturally — a table, a shelf, a kitchen, a room, a screen — and the Cube is integrated into the most suitable one.

5. 05

   Publishing

   The creator uploads the video to YouTube on their own publishing schedule. Because the Cube is rendered permanently into the footage, it cannot be skipped.

6. 06

   Measurement

   Performance is measured on the CPCV model through the YouTube Analytics API.

AdCubes is the world's first in-scene advertising platform and is owned by Popile Medya AŞ. Popile operated as an influencer marketing agency for years. Drawing on the experience it built up with content creators, brands, and the digital video world, it founded AdCubes in early 2025.

Popile combined that experience with technology and advertising to move into in-scene advertising. Today AdCubes operates as an in-scene advertising technology platform that matches brands with suitable scenes in content creators' videos.

In classic product placement the product has to be physically present on set during the shoot. A Cube is added to the video after filming, in 3D and animated.

That opens the creative side up completely. Moments that could never actually be filmed become possible to stage. A cat can wander into the scene and play with a ball, and that ball can then turn into a pack of pet food. Because scenes like that are impossible with a physical product but straightforward with a Cube, the format is both more flexible and far more memorable than an ordinary placement.

Because the placement is not tied to a single shoot, it also scales easily. The same Cube can be integrated into hundreds of videos from dozens of creators, and each one can be measured separately. On top of that, the Context Engine integrates the Cube into the most relevant context: coffee if there is coffee in the scene, something game-appropriate if a game is being played.

Long-term creator partnerships are part of a healthy marketing mix too, and AdCubes does not replace them. What in-scene stands against is inorganic placement — lower thirds, “brought to you by” reads, logo integrations — and one-off sponsorships that go full screen and cut across the viewer's flow.

With in-scene the brand sits as part of the scene without interrupting the content, and performance is measured against completed views across the campaign (CPCV) rather than against individual deals. Because the integration is permanent, it keeps producing value from organic views long after the campaign ends.

Pre-roll and mid-roll ads stop the video, cut across the viewer's flow, and are usually skippable. An AdCubes ad never stops the content; because it sits inside the scene there is no separate ad block to skip, and it is visible to YouTube Premium viewers too.

Viewers don't skip it. Because the Cube sits inside the video they already love, as part of the flow, they take the ad in along with the content. It doesn't break the flow and it doesn't irritate, and the result speaks for itself: the ad genuinely gets watched.

They don't. Ad blockers catch and block separate ads that arrive on the page afterwards: pop-ups, banners, interstitial videos. With AdCubes the Cube is integrated into the video from the outset, so it is part of the footage you are watching; the ad arrives with the content itself.

AdCubes works directly with the creator who produces the video and integrates the ad into the content. There is no script to block, no third party, no ad layer. There is only the video the viewer opened to watch.

Yes. Premium viewers strip out interruptive formats like pre-roll and mid-roll, which makes them a segment traditional advertising cannot reach. AdCubes is part of the content, so it reaches them too. It is one of the few formats that can get in front of an ad-free audience.

The real point is this: viewers paying for an ad-free subscription are the group most likely to react badly to interruptive partnerships. In-scene never breaks the flow, so it never creates that irritation. The viewer watches their video and the ad simply flows past as though it had always been there. So we are not only reaching a hard-to-reach audience — we are reaching it without annoying it.

No, because the viewing experience matters more to us than anything else. AdCubes never cuts the flow of the content. The Cube is placed to match the light, the colour, the perspective and — most importantly — the context of the scene, so the viewer watches their video exactly as they always would. If a holiday is being discussed, a travel app Cube is integrated into the scene; if illness is, a vitamin brand Cube.

The goal is not to force the viewer's attention. It is for the brand to sit naturally, as though it were an element that belonged to that scene, and to earn attention that way. The viewer experiences the ad not as an obstacle in their path but as part of the content they were already watching. The reason they were avoiding ads was never the ad itself — it was the interruption. We remove the interruption.

The viewers themselves put it best. The comments under the videos we integrate into keep landing on the same point: that it doesn't bother them.

CPCV (cost per completed view) is a pricing model where the brand pays only for completed views.

By "completed view" we mean a view of the specific sequence the Cube appears in. Spend is calculated on that basis.

AdCubes prices on a cost per completed view (CPCV) model. The brand does not pay for the whole video, but for the views of the specific scene where the Cube appears. The price is calculated against the completed view target set for the campaign.

With AdCubes the brand's budget goes to the moment its ad is actually on screen and being watched, not to the whole video. The viewer does not have to watch from start to finish; seeing the moment the Cube is on screen is enough. The brand invests only in as much as its ad is visible.

Under CPM the brand is charged the moment the ad appears, whether or not anyone looks at it. Under CPCV payment is tied only to views that actually happened. Integrations continue through the campaign until the agreed completed view target is met. Views that arrive after the target is filled are added value and are not charged.

A completed view is the number of viewers still watching across the seconds the Cube is on screen. AdCubes does not estimate this — it calculates it directly from the YouTube Analytics API's audience retention data. The API returns 100 retention segments per video, and AdCubes takes the retention rates of the segments closest to the start and end seconds of the integration to determine how many viewers remained in the video for the time the Cube was visible. The measurement therefore rests on real viewership at the moments the ad was genuinely on screen.

An AdCubes campaign report covers the completed views recorded from the moment each integration goes live, demographic breakdowns of the audience reached such as age, gender and device, and Premium views. Interim reports are provided during the campaign as well.

Every metric is pulled directly from the YouTube Analytics API. Because publishers authenticate their Google accounts with AdCubes, the data is real viewership from the platform's own source rather than an estimate or a model.

No, the budget cannot be exceeded. A campaign closes once its agreed completed view target is reached. Views that come in after that target is met, or after the period ends, are not charged separately — all of it is added value.

Because the Cube is permanently integrated into the video, the brand's visibility keeps growing at no cost as those videos are watched, months after the campaign has ended. That is why brands that work with the platform regularly get the most out of it: every new campaign stacks on top of visibility that earlier campaigns are still generating, and reach compounds over time.

This is one of the things brands ask about most in a first campaign, and "how can I trust what I cannot see?" is a fair question. In practice, once the first integrations go live and the results come in, that uncertainty gives way to mutual trust fairly quickly.

Control sits with the brand from the outset: before the campaign, the brand approves the agreed publisher list and the channel profiles behind it (category, audience, average views), and integrations are only ever made into brand-safe, contextually suitable videos from those approved channels. The only open variable is which specific video gets the integration, and that is decided in the moment. Publishers hand their content to the platform just before uploading it, and we pick the brand-safe, best-suited scene inside it and complete the integration quickly.

Publishers in the AdCubes network currently post mainly on YouTube, and campaign measurement runs through YouTube as well. Alongside that, we are building the infrastructure for integrations in the same publishers' posts on platforms like Instagram and TikTok. Because the Cube is permanently rendered into the video's footage, when a publisher shares the same content elsewhere the Cube continues to appear there as part of the video.

AdCubes integrations are only made into new videos that have not yet been uploaded to any social platform. The publisher hands the video to the platform before uploading, the integration is completed within minutes, and the publisher publishes it. That is how dozens of videos can be integrated quickly within a single campaign.

It depends on the size of the campaign. To see meaningful results within a month, we recommend a minimum of 20 video integrations to start; on much larger campaigns we have integrated into more than 100, and even more than 200, videos in a single campaign. For audience diversity, working with at least 10-15 publishers is usually healthy.

What we actually focus on, though, is not the video count but the view target. A campaign is built around a completed view goal, and the number of videos follows from it. Adding or removing channels during the campaign is managed according to the brand's direction.

Every time a new integration goes live, an automatic notification goes to your brand team, so you can see which video was integrated and when, as it happens. Alongside that you have access to reports covering the completed views reached over the campaign, demographic breakdowns and other performance data, and you can request interim reports.

Every campaign is also assigned a dedicated account manager. Any question about the process, any note you want added, or any direction you want to give can go straight to them at any point.

A firm content calendar cannot be shared. Approved publishers' publishing dates shift with a range of factors — exclusivity, brand safety, editorial process — so no fixed date is committed to. An automatic email notification goes to the brand team as each piece of content goes live. Once the Cube is approved, the first integration is made into the first video uploaded by a publisher on the approved list within the campaign period.

Scene selection is automatic, made by the AdCubes algorithm rather than by hand. The algorithm decides which video from the approved publisher list gets a Cube and where in it. In doing so it weighs every technical and contextual detail: competitors, exclusivity, brand safety, background, surface, visibility and framing. Because an operation at this scale has to be run quickly and safely, brand approval is taken at the channel and publisher level.

Under normal circumstances it is not changed. Because the Cube is integrated into the video itself, the placement's position, design and content are not edited once it is live. The ad is now an inseparable part of the video.

That does not mean it can never be touched. In an urgent situation, or if a piece of content later poses a brand safety risk, we can remove the integration in question. At AdCubes, brand safety always comes first.

AdCubes integrations have no end date. As long as the video stays up on social media, the Cube stays inside it. Even after the campaign is over, the brand keeps gaining visibility from the video's organic views.

Because AdCubes integrates into raw video, targeting runs through publisher lists built around publisher demographics and approved by the brand. The AdCubes algorithm decides which videos from the approved list get a Cube and where in them, weighing competitors, exclusivity, brand safety, background, surface, visibility and framing.

The platform then places automatically, judging context and brand safety, until the agreed completed view target is reached. Since a campaign integrates into dozens of videos, an exact "best fit" context is not possible in every single one — but wherever the relevant context comes up in the selected publishers' videos, the brand is there.

Yes. AdCubes can run a Brand Lift Study to measure a campaign's effect on the brand beyond impression and view counts. It compares viewers who saw the ad against those who did not, and surfaces the increase — the "lift" — in metrics such as brand awareness, ad recall and purchase intent. That lets you see whether the campaign genuinely shifted how people see the brand.

For each channel on the publisher list, following the relevant link shows average views, engagement rate and demographic breakdowns (age, gender). Additional data such as average view duration and subscriber count can be included on request.

Yes. Once the draft publisher list is presented, channels can be added or removed in line with the brand's feedback. The final list is built with criteria such as exclusivity and competitor checks in mind.

AdCubes uses a technology it built for identifying suitable scenes, called the Context Engine. Every video publishers upload to the platform is scanned second by second, across both audio and visuals, and every scene is interpreted. When a publisher on your list uploads a video containing a scene matching the context you asked for — a meal, for instance — the Cube is placed into that scene, provided it is brand safe and a suitable placement area.

Every video is scanned automatically by the platform before it is published. The brand approves the list of channels it will appear on up front. The check runs in four stages:

1. 01

   Publisher list analysis

   Which channels the brand appears on is entirely the brand’s decision. From a network of more than 500 approved channels, AdCubes reviews the history and the content of the channels the brand has approved before anything goes live.

2. 02

   Video context scan

   The AdCubes Context Engine analyses the video second by second before publication and gives every sequence a safety score. Videos that could breach brand safety are filtered out automatically. Exclusivity and competitor checks run at this stage too.

3. 03

   Suitable context detection

   The brand is integrated only into safe and appropriate contexts — indoor scenes, getting-ready routines, daily care and similar relevant sequences. Irrelevant contexts are discarded.

4. 04

   Post-publication monitoring

   Comments and statistics on published content are monitored regularly and reported through the Analytics API.

In the sequence carrying the integration, no brand other than yours has any visibility, competitor or not. The Cube is the only brand element in that scene. Your ad is never sharing a frame with another brand. This check is run automatically by the platform during the video context scan, as brand safety and contextual suitability are assessed.

On exclusivity, a creator who has a deal with another brand in your category is not added to your publisher list. The reason we know is straightforward: our publisher partner team is in constant contact with the creators in the network and follows closely the sponsorships they take on independently of us. So the chance of running into your competitor on the same publisher is eliminated from the outset.

The brand's own visuals can be used for the Cube design. Once the storyboard design is approved, production of the 3D Cube begins.

Working from the brief, the AdCubes team develops Cube concepts suited to the brand's category and target audience, and presents them as a storyboard with mockup visuals. Once the brand approves, 3D creative production begins. There is no limit on the number of revisions; the process is driven entirely by the brand's feedback.

For details, contact us at sales@adcubes.com.

Minimum budget and duration vary with the scope of the campaign. For details and a proposal tailored to your brand, contact the AdCubes sales team at sales@adcubes.com.

AdCubes can work with any category and any brand. It works with brands across a range of sectors, foremost among them FMCG, automotive, technology, beauty, fintech, services and retail.