About us
For us, everything starts with the viewer.
Because on the other side of the screen is a person who opened a video they love, stepped into a story, and wants to enjoy what they are watching. Before we decide what to do, we think about what they are going through.
Every brief starts with three questions
- Where does attention scatter?
- Where does the viewing experience break?
- At what moment do they fall out of the story?
The problem
Not watching ads has become a luxury you pay for. People do not avoid ads because they refuse to see them — they avoid being cut off in the middle of what they are watching.
So the problem is not the ad itself, it is the way it is shown.
Format
We moved from television to streaming. Viewers now decide what to watch, when, and where; creators publish without asking anyone's permission. Watching and making both came free.
The one thing that never changed is the ad format: it still stops the content, breaks the flow, irritates, and tries to take the viewer's attention by force.
Who we are
- Ertuğrul
- Oğulcan
- Mete
- Kemal
- Berkay
We are Ertuğrul, Oğulcan, Mete, Kemal and Berkay. Years ago we were Popile, a local influencer agency. For years we brought brands and creators together and ran hundreds of campaigns.
The more creative it gets, the less it scales. Every video is its own production.
Both can rise at once. One creative, hundreds of scenes.
And every time we ran into the same picture: work made with a creator gets watched and gets loved, but it does not scale. Conventional ads scale, but nobody watches them. The brand is forced to pick one. Meanwhile the viewer, worn out by inorganic advertising, is looking for somewhere to hide. So we started asking: why should there not be a format that makes everyone happy?
“I want an influencer in every ZIP code in the globe.”
Unilever took its creator network from ~10,000 to ~300,000.
The AdCubes read
The goal is clear: a voice in every ZIP code. But how does an influencer investment at that scale grow without diluting the creative? In-scene is the missing piece of that equation — it carries the same creator network into hundreds of videos at once, with no per-video production.
The turning point
At some point we went looking for a fix at the root of this, stopped being an agency, and built an in-scene advertising platform.
The idea behind in-scene: place the brand inside the scene without disturbing the viewer or breaking the flow, and make it part of the story.
Cube
We gave the thing we make a name: the Cube.
A 3D creative that settles into the light, the colour, and the perspective of the scene, and sits there as if it belonged. For every brand we design Cubes made for that brand.
How it works
So how does the Cube get into the scene?
Creators upload their videos to AdCubes before publishing. The platform analyses every scene second by second, finds the context that matches the brand best, and prepares the integration. But everything is checked one last time by a human eye.
Automation speeds the work up, not the decision.
- Video uploaded
- Second-by-second analysis
- Context match
- Cube integration
- Human review
What comes out is a format that respects the viewer, protects the value of the content, and makes the brand visible in a way that gets noticed.
All three sides win.
Creator
Makes what they already make, unchanged.
Brand
Visible in a way that gets noticed.
Viewer
The viewing experience stays intact.
The difference
There is nothing to skip.
In-scene has no “skip” button, because there is nothing to skip.
CPCV — you are charged only for completed views.
66%skip the conventional ad
Under the thousands of videos we have integrated into, we find hundreds of comments:
@seyirci_01
These new ads are perfect — they come in smoothly in the background without ever cutting the flow.
1.2K
@merve.izliyor
It does not break the flow and it pays the creator we love. Both at once.
874
@kaan_yt
The most creative collaboration format I have seen. I wish every ad were like this.
2.4K
@efe.watch
I did not even notice it while watching — I rewound afterwards to look. Very clean.
1.7K
Scale
Then there is the scaling side of it. This is not an integration into a single video; in one campaign it happens across hundreds of videos from dozens of creators at the same time, automatically.
One Cube design
A single creative, made for the brand
Dozens of creators
In their own content, in their own style
Hundreds of videos
At the same time, automatically
In a place where creativity and scale were long assumed to be opposites, we do both.
Vision
Advertising is evolving in a new direction: one the viewer does not run from, where the brand is visible in a way that gets noticed, and where the creator makes what they want to make.
We are building that format starting today.
We have more to tell, but the rest is specific to your brand.
Book a demo